|pivert on Feb 3, 2006 at 3:15:04 AM (# 1)|
I think you are to honest. you described exactly what clubamigos does. a nice place to meet people. in order to have more impact go the coca-cola - microsoft - way: sell an idea. don't say: we have 5 different beers, say: enter the world of beers. i saw a book with buzzwords indexed by category once (it, trading, management...). there must be an internet-equivalent somewhere :-) i know it stinks but it can do the trick.
needhamleonards on Feb 3, 2006 at 1:23:34 PM (# 2)
Actually the text sounds pretty tepid to me, especially since you're looking for more impact. One suggestion:
"Looking to meet other singles in the Southampton area but don't know where to look? Your answer may be the Club Amigos! We are a new social club running regular gatherings and outings where you can meet and mix in a casual atmosphere. Come join us!"
Jockrock on Feb 6, 2006 at 11:16:56 AM (# 3)
"Live in Southampton? Can't get laid? Sign up here and meet your fellow desperados over a nice meal and a glass of Rohipinol"
Just a thought!
bod1467 on Feb 7, 2006 at 12:44:33 AM (# 4)
PS - it's Rohypnol. ;-)
Jockrock on Feb 7, 2006 at 2:41:55 AM (# 5)
Rohypnol??? I FORGOT!!!!!!
philcha on Feb 8, 2006 at 2:15:17 AM (# 6)
This message has been edited.
I don't advocate hype or buzzwords but I do think you need to take more of a marketing approach:
- What is your target audience like?
- What keywords are they likely to use when searching the Web for entertainment?
- What activities have your members tried out recently and how did they rate them?
I'm getting the feeling that you need to build more of a "community" site, with forum pages, etc.
One impression I got - the "people at a party" graphic has a rather 1950s feel (especially the girls' clothes) - is this what you want?